You’ve heard the phrase, ‘everyone is listening to the same radio station:  WIIFM’ (What’s In It For Me)  Well, it’s a great frequency to be tuned in to when making a change.

Change requires effort.  In order to stick with the process and endure the discomfort of doing things differently, there has to be a payoff.  The change has to provide you with some desired and valued outcome or fulfill an unmet need.  Before embarking on a change, get crystal clear about what’s in it for you.  Someone else’s ‘should’ or even you own may not be enough to sustain you. 

Ask yourself, ‘How will I benefit from this change?’  ‘What difference will making the change make in my life?’ ‘Why is that important to me?’  ‘What need does it fulfill for me that is not fulfilled now?’  How will making this change help me move closer to living the purposeful life I want to live?

Don’t worry about the ‘how’ yet.  We’ll get to that.  Many people derail because they move into action before they’ve actually committed to making the change and seeing the real payoff.  Without this foundation, when the going gets tough, they take their marbles and go back to the comfortable place called home.